Jack: the media are advancing so very quickly don't you think Jill? its just great is'nt it?
Jill: Most deffinetly not Jack, do you have any idea of the impact the media has on society? today's society represent the hegemonic model and it should'nt be happening, the media feed us with so many biased things things and we as the audience and society tend not to question it and believe everything we hear. Globalistation gived the media to much power and allows them to overule societies ideologies and values.
Jack: i think you may be exagurating. I think its great that the media is so great, it entertains, informs and educated society. And of course we don't believe everything we see, we are our own person and yes the media is here and it may be influencial but only in terms of the Pluralistic model, the choices are presented to us- i mean we don't only just get one newspaper, we get several we have the times, the guardian, the sun and many many more same as with tv channels etc. the choices are given to us and we choose what paper we want to read we choose what channel we want to watch- it is not enforced on us!
Jill: Well you may not be aware but if i recall, people like Rupert Murdoch practically own half the media does he not own several newspapers plus Sky itself? so he has all the power to choose what society read and watch thus there a person choosing choosing for us and althoughit may not appear so, Murdoch chooses what we are allowed to understand, for example when the elections are running a politition would want Murdoch on side, and thats for a reason Jack. When Tony Blair became prime minster the first person he went to visit was Murdoch.
Jack: Well yes Murdoch does own alot of the media, but would he not want to give the reader what they want to make sales? he would'nt just write anything in the papers its only according to what readers would like to read.
Jill: And what happens when he makes all the sales possible and has society on side, all competitors are destroyed and he has all the power over the media? would he still provide his audience to what they would like or would he begin to enforce his own and what ever company pays him to? This is why i am against GLOBALISATION!
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