Tuesday 20 November 2007

EFFECTS THEORY

Checkpoint 1: there is a rise in media industries and the rise of the 'culture industry' resulted in increased standardisation within society. culture is processed through the mass media as something which is bought and sold. the mass audience is manipulated by society -ruling classes- and are less bale to criticise it.

Cheakpoint 2: desensitised is when repeated exposure will make the audience less sensitive as social attitudes and expectations change over time- as if you would hear about a film that got banned but watch it yeras later and say that you didnt know what all the fuss was about.

No comments: