USES OF GRATIFICTAIONS & AUDIENCE PROFILING

Checkpoint 1: The four motivations for choosing a text that Blumler and Katz suggested were:
-Diversion
-Personal relationships
-Personal identity
-Surveillance

Checkpoint 2: a cultural code involves different socio-economic groups who would interpret texts differently, as a higher class person and a working class person would interpret the same text differently.

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Checkpoint 1: Demographic profiling is groupings of audience by their age, class, gender, geographical area, economic status and religion.

Checkpoint 2: Psychographic profiling is categorising audiences in terms of needs and motivation.

Checkpoint 3: advertisers create niche nicknames to suit the particular group as it is an easier way to define target audiences