Tuesday, 4 December 2007

USES OF GRATIFICATIONS & ME

Blumler & Katz: possible reasons why audience members might consume a media text...

Diversion- i watch comedies and dramas such as friends, ugly betty ...
Personal relationships- i don't usually use the media for emotional interaction
Personal identity- sometimes in soaps such as Eastenders and Home and away i understand the charcters perspective. Also when i read articles i can relate to the writer.
Surveillance- i watch the news and weather.

Denis McQuail: a more detailed breakdown of audience motivation...

Inforamtion- i read magazines about fashion and celebrities for geneeral interest, also i may watch the news or read a newspaper to find out about something in particular.
Learning- this would usually be through the news and newspapers.
Personal identity- i dont particularly ideaolise others, thougfh i appreiciate successful peopel such as Richard Branson.
Integration and social interaction- ?
Entertainment- i watch films of many genres and watch sitcoms etc...

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